Friday, February 4, 2011

New Audi A8 L launched today


Audi, the German luxury car manufacturer, today unveiled the latest version of its flagship – Audi A8 L sedan. The all new long wheel Audi A8 L sets new standards for luxury, with exceptional dynamics and efficiency.
Equipped with the powerful 4.2 FSI petrol engine, this luxury sedan makes its debut at Audi Delhi- country’s largest luxury car showroom. The new Audi A8 L 4.2 FSI will be priced from Rs. 89,00,000 (ex showroom Delhi) onwards.
A large, distinguished luxury sedan, the new Audi A8 L impresses with a presence of powerful confidence. The length and wheelbase have both been stretched by 13 centimeters versus the standard normal version wheelbase to measure 5.27 meters, offering increased comfort to rear seat passengers.

Michael Perschke, Head, Audi India, added, “The Audi A8 L with its bespoke interiors and fine design lines will redefine contemporary luxury in the Indian auto industry. The new Audi A8 L is a perfect blend of comfort, sophistication and advanced technology, appealing to the evolved and discerning Indian luxury car buyer. Being launched with the powerful 4.2 FSI V8 engine, the Audi A8 L promises to deliver a sustainable and energetic performance. I believe that this class defining product coupled with our customer centric approach and expanding dealer network will ensure that the new Audi A8 L is a forerunner in its segment.”
The new Audi A8 has already been bestowed with many international awards: Award for Design Excellence at Detroit Auto Show, “Corporate-Fleet-Award 2010“ at German Magazin “AUTOFLOTTE,  Euro Car Body Award at 12th International Car-Body Benchmarking Conference, Golden Steering Wheel 2010 and Telematics Award 2010 for Best Embedded Telematics Navigation Product“  (MMI) at Telematics Update, Dearborn, USA

The new Audi A8 L demonstrates the brand’s ‘Vorsprung durch Technik’ with its light aluminum body, its powerful and highly efficient engines, superior design and an elegant interior.
The body of the new Audi A8 L is aluminum Audi Space Frame (ASF) weighing about 40 percent less than a comparable steel structure. The optional LED headlights represent a revolution in lighting technology in terms of both technology and appearance. The Audi A8 L is a truly a sedan of classic and timeless elegance.

The new A8 L will debut in India with the efficient and powerful 4.2 FSI V8 engine with a displacement of 4.2 litres and an output of 273 kW (372 hp). Audi’s efficiency technologies have led to fuel consumption considerably improving by as much as 22 percent. Additionally, the new Audi A8 L will also be launched with the W12 engine and 3.0 TDI engine in a phased manner.

An integrated work of art, the new Audi 8 L is a combination of comfort, style and prestige catering to customers with chauffeurs and those who drive themselves. Audi has redefined rear seat luxury with its new full-size sedan, offering ample amounts of additional head, shoulder, foot and knee room, which is further enhanced with their 22-way adjustability. The interiors of the new Audi A8 L have been carved with utmost levels of perfection and quality using premium materials, like the superior Valcona leather used on the seats and brushed aluminium or fine woods used in the optional inlays.

Additionally the Audi A8 L also protects its passengers in new and intelligent ways, with a high-strength body, the innovative night vision assistance and the new Audi pre sense basic safety system.

Audi believes that the development of a new vehicle is a holistic mission, with efficiency and sustainability being critical areas during the development of the new Audi A8 L.  The Audi flagship achieves better results than its predecessor on greenhouse effect and CO2 emissions.

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