The Nissan 370Z is featured in Electronic Arts' Need for Speed: Undercover video game which was released on November 18, 2008.
This allowed people to drive the 370Z in-game prior to the vehicle's actual release. Nissan claimed it to be the first time an automaker had a vehicle world premiere by partnering with a video game company. It was featured in the Xbox 360 racing simulator Forza Motorsport
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