Friday, February 4, 2011

Audi India opens the largest car showroom in the country


Audi, the German luxury car manufacturer today announced the opening of the largest luxury car showroom in the country.
The Audi Delhi showroom was inaugurated by Michael Perschke, Head, Audi India and Raghav Chandra, Managing Director, Audi Delhi (Regent Garage Pvt Ltd), also present on the occasion was leading actor John Abraham.

“The opening of Audi Delhi underlines our growing presence and unwavering commitment to customers in India. The showroom, which is the second to be inaugurated in 2011, is the largest luxury car showroom in the country. With this showroom, Audi has once again raised the benchmark of distinction and portrayed the brand’s commitment to unparalleled levels of luxury, sophistication and progressiveness which enabled Audi to attain No.1 position in Europe and China. In 2010, we achieved record sales and strengthened customer touch points through new showrooms in Mumbai (West), Kolkata, Bengaluru and Jaipur. In addition to our established dealership network, we will continue to offer our customers a strong product line coupled with world class services,” said Michael Perschke, Head, Audi India.
Situated on Mathura Road (Mohan Cooperative Industrial Estate), New Delhi, the two storey showroom boasts an unprecedented 20 car display and is spread over a total area of 30,000 sq. ft. The showroom is based on the unique Audi Terminal concept and adorned with the honeycomb aluminum façade on the exterior. Some of the unique elements inside the showroom include escalators and 250 ft wide frontage – a first for any luxury showroom in the country. Audi Delhi will house Audi Shop and the Audi Exclusive Elements, where customers can order customized products and purchase a variety of Audi branded merchandise.

Speaking on the occasion, Raghav Chandra, Managing Director, Audi Delhi, said, “I am delighted to announce the opening of the biggest luxury automobile showroom in the country.  The Audi Delhi showroom is a testament of Audi’s position as a global leader in the auto industry. Adopting the Audi brand values of progression and perfection, we at Audi Delhi, look forward to delivering a premium customer experience and strengthening Audi’s foothold in Delhi NCR”.

Audi Delhi will also manage the exclusive Audi service (workshop & body shop) facility, located at main Mathura Road, Faridabad. This facility is spread over an area of 30,000 sq ft. and has a capacity to service 25 cars per day on a total of 16 bays. The technicians at the facility are trained to ensure world-class services to the customers. This premium service facility as well as the newly opened showroom, reiterates Audi India’s commitment to Audi owners in the city.

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